First Time Voters was a non-profit initiative in the year 2014 before the General Lok Sabha elections which spread awareness among voters who were voting for the first time about their constituency and their candidates. We designed interactive surveys which allowed participants to know more about the elections and distributed it through the prominent restaurants in the city. We also held sessions for voters to engage with candidates and political leaders like Shri Aditya Thackeray, Dr. Shashi Tharoor, Smt Medha Patkar to name a few. The same was promoted and covered online through Facebook and Twitter.

 

As a result, over 25,000 people were engaged directly through online and offline channels and over 5,00,000 voters in Mumbai were reached out to.